About the expert

Sant’Iago is working with interactive media in Brazil since 1996. He was the first Latin American invited to join the WPP Worldwide Interactive Community in 1998. During his career, he has developed interactive strategies for major companies, such as Ford, Nestlé, Unilever, Pfizer, and Wyeth. Marcelo has given lectures in Argentina, Brazil, China, Hong Kong, Lebanon, Mexico, United Arab Emirates and USA about interactive media. Currently he is partner and Executive Director at Adsignal Interactive Advertising (www.adsignal.com.br ), President of Brazilian Interactive Media Association (www.ami.org.br) since 2002, Board Member of the Brazilian Audit Bureau of Circulation (www.ivc.org.br), Board Member of Fédération Internationale des Associations de Multimédia (www.fiam.org), based in Canada, and Board Member of the World Summit Award (www.wsis-award.org) an United Nations supported initiative based in Salzburg, Austria. Marcelo writes for Caderno de Propaganda e Marketing, Webinsider.com.br and he has articles and interviews published in Brazil and abroad

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