About the expert

Marcelo is working with Interactive Advertising since 1996. As Associate Creative Director at J. Walter Thompson, he was the first Latin American invited to WPP Worldwide Interactive Community. He also served as Country Manager for digital agency Collectivemind, and as CEO for MundoMedia Ad Network. Marcelo developed interactive strategy for major companies, such as Ford, Nestlé, UDV, Unilever, Wyeth, and Warner Lambert. In 1999 he was appointed Top 5 Interactive Professional. In 2003, he was appointed Eminent Expert from Brazil to the World Summit Award Jury and also as official WSA Spokesperson for Latin America. Marcelo works as interactive marketing consultant since 2002 and has performed lectures in Brazil, USA and Mexico about Interactive Communication.

Marcelo Sant’Iago
Interactive Media Association,

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