Brazil

“The Internet Penetration in Brazil is Near 10%”

A: “E-content” is a service, information or a product that is available online (not only over the web but through any network) and you can have access to it using a computer, TV, mobile phone, PDA or any other device.

What is the current status of e-content in your country, including national e-content development across all the sectors of the industry?

I should say e-government. We have one of the highest rates of interactivity in the world, according to international standards.

Which e-content area is best developed in your country?

Once again I should say that e-government. I could also mention very unusual initiatives from private sector.

Which sectors in your country are the leaders in e-content development?

Investments in the development of innovativee-solutions and digital content are supported, both
from public and private sector.

Universities are investing to supply improved teaching and learning resources via digital media. Other institutions, such as museums, are developing large technical infrastructures, thus reflecting the higher knowledge content of contemporary goods and services. Public Administrations are also playing a key role in the process of modernization and personalization of government products and services.

Given this macro economic situation, many institutions have realized they must put in place information policies, services and technologies with a firmer long-term economic strategy than might previously have been considered.

For all sectors, I feel that a great and significant effort is being done to go over the economic crises over the last two years after the failure of new economy promises. Future issues may include cost surveys and case studies to illuminate these issues. Evaluation tools remain a vital area of discovery because, to justify future expenditure, all organizations need to quantify the success of current activities.

Please describe the progress of e-content development in your country.

We are struggling to be part of the international ICT community. There are very important initiatives, like electronic voting (100% of votes were casted online during last year national elections) and Internet banking.

What have been the major bottlenecks in the development ofe-content in your country?

Basically financial issues. Access to ICT is very limited for people with low income yet. Computers are still expensive goods, but at least telephone lines are cheaper these days. I see a very promising environment for mobile initiatives, since we have more mobile phones than fixed lines these days.

In developed countries ICT has become part of daily life and e-content development is primarily left to the initiatives of individuals or organizations. On the other hand, in less developed countries, the development of e-content is largely dependent on ICT infrastructure. Please give a detailed analysis of the situation in your country.

The Internet penetration in Brazil is near 10%. Broadband users are 900,000. So we still need to bridge the digital divide to have a serious e-content industry in our country.

How would you describe the ICT scenario in your country? Please describe it in terms of infrastructure, penetration, acceptance and policies.

There is no future without a clear ICT policy from the government. This is important to incentive local players increase their spendings to develop our own ICT products, instead of importing technolgy.

As an expert in your country, what would be the five most important pillars of e-content development?

» A clear ICT policy from the Government;
» A proactive policy for bridging the digital divide in Brazil;
» Allow financial incentives for local companies working with ICT;
» Enhance knowledge exchange with the international ICT community;
» Incentive academic courses on ICT.

Please explain which is the most preferred medium for e-content development: Print, TV, the Internet, Radio, Mobile/Wireless or a combination of some of these?

The web, but I see a very interesting shift to wireless in the near future.

 

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